The problem is also with the very word "Cheesy" itself.

People tend to apply it to the stuff that is not to their personal taste. But, (like politics) if you get to know them, you soon discover the hypocrisy: the "Cheese" they like is given a magic pass.

Reminds me of a fellow I worked with at a Mastering Studio endlessly complaining about the pop material that came through the door.

Then one day I find out he's a huge Kiss fan.